So far the Nicola Roberts solo project is looking more Siobhan Donaghy than Cheryl Cole. The good news is that like Siobhan’s two efforts, Nicola’s album is shaping up to be a bold and inventive collection of leftfield pop that builds on the musical legacy of her former group while offering an intriguing glimpse at a pop personality often pushed into the background. The bad news is that, like Siobhan’s two efforts, it’s clearly going to sell about seventeen copies.
Previous single Beat of my Drum was a great opening gambit that unfortunately stalled at an ignominious number 27 on the charts – in part because it was part of the On Air, On Sale drive that can be death for mid-level pop artists who can’t count on a big opening week to grab attention. It’s back to a more traditional release schedule for this single, and she’s been promoting the hell out of it on daytime TV, but alas with minimal radio support it seems the die has been cast.
This is a shame because Lucky Day is as fabulously bizarre as the best Girls Aloud hits, with Nicola growling and wailing over a twinkly electro-stringy backing track like a demented cross between Sophie Ellis Bextor, Clare Grogan and Cilla Black. It takes a few listens, and in truth it’s probably too divisive to have ever stood much of a chance, but it’s streets ahead of Cheryl’s quarter-arsed efforts. A small moral victory.